SVA (School of Visual Arts) has always been known for their innovative subway ad campaigns created by faculty members who are working artists and designers.
I moved from Tokyo to New York in fall of 1999 to attend SVA’s Illustration Department, and since I finished my studies (MFA as Visual Essay Program, 2003), I am continuously a member of SVA as an instructor. It is my huge honor to be asked to be their poster designer for 2016-2017 winter campaign.
I commute on subway everyday between home and my studio. Sometimes wait can be long, and we all look for ways to kill time. I wanted to make posters that are accessible to anyone, fun to look at, and provide a way to kill time if necessary. (for example, every single speech bubble monster is different.)
Posters were supervised by Anthony Rhodes, art directed by Gail Anderson, designed by Ryan Durinick
Straphangers, find the posters around subway stops near you!
Read an interview and video here.
